Statistics
Statistics gives you a live read on performance, split into three views. Every view follows the date range you pick at the top.
Overview
Section titled “Overview”The default dashboard: KPI cards (Orders, Confirmed Cost, Delivered Cost, Delivery Rate, My Investment, Net Profit), the Monthly Orders Overview chart, and Net Profit / Advertising Spending breakdowns. See The Dashboard.
Confirmation
Section titled “Confirmation”Focuses on the confirmation funnel — how many leads were received, confirmed and the resulting rates — so you can see how your confirmation team is performing over the period.
Delivery
Section titled “Delivery”Focuses on the delivery funnel — shipped, delivered, returned and the delivery rate — plus delivery-related costs, so you can track fulfilment quality.
Return Delay by City shows, for each city, how long orders take to come back (from the order to its first returned / refused status): number of returns, Average, Median and Longest delay in days, and a colour bar of the spread (< 2 days … 14 days +). Red / amber averages are slower than your overall average. Search a city, click a column to sort, and Show all to see every city.
At the bottom, Statistics by product shows the same figures for each product: Confirmed, Shipped, Delivered, Delivery rate, Returned, Return rate, In progress, Revenue (value of the delivered orders) and Avg. time to deliver (from confirmation to Livré). Search a product, click a column to sort, and read the totals in the last row. An order with several products counts once for each of them.